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Channel: UGC Tactics – Yotpo
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Add Instagram galleries to product pages

One store received 24% more visitors to the checkout page Cast the spotlight on your most loyal customers and boost your conversion rate at the same time! Make your product pages sparkle by adding an...

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Display top-rated products on your homepage

Consumers spend up to 10% more because of good reviews Display five-star-rated products on your homepage to increase shopper trust and influence purchase decisions. Seeing those stars encourages...

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Launch seasonal UGC campaigns on social

Get 23x more retweets by asking followers to share Holidays are a great time to inspire your fans to get creative with UGC. A strong seasonal social media campaign focused on the holiday spirit can...

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Feature customer Instagram photos in emails

72% of shoppers are influenced by Instagram photos of a product It’s hard to nail email marketing. People’s inboxes are flooded, and they’ve got a million other things to do besides checking out your...

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Add reviews and ratings to customer emails

Lift repeat purchase rate by 27% by adding reviews and ratings to customer emails. Shoppers live and buy by reviews. Instead of waiting for them  to seek out this user-generated content on your site,...

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Give Your Customers Creative License

No matter your industry, your customers have a creative side that can improve your products. Invite them to contribute their ideas in a contest that plays to their strengths. They may not have the...

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Use Customer Content as Creative

Facebook Dynamic Product Ads are designed to be highly targeted and super personal. Getting them right means the creative has to be just as individualized and relevant as the audience. Potential...

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Turn Your Customers Into Designers

Giving your shoppers a chance to custom-design your products — whether they’re choosing the colour, fabric, or shape — creates a stronger emotional attachment to your brand. Across industries, from...

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Create a Customer Inspiration Hub

Shoppers often need a helping hand when deciding to purchase something online that they’re used to buying in store, like an item of clothing. An inspiration hub filled with photos of customers using...

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Make Your Reviews Widget a Brand Asset

Powerful brands get 3x more word-of-mouth referrals Use colors and icons to customize your reviews widget and make it match your brand. Not only does this create a unified brand experience on your...

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Share Reviews on Instagram Stories

Before Instagram Stories, the only place brands could share a link was in their bio. Stories create a new opportunity to send traffic to your site in a single step, using engaging content to attract...

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Use Reviews in Instagram Ads

With 71% of 18-to 24-year-olds using Instagram, it’s become one of the most powerful places to advertise for brands. But making your ads stand out in a sea of carefully curated content is a real...

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Highlight Your Reviews

Following the success of Stories, Instagram released Highlights, which allows you to archive and group your favorite Stories and pin them to the top of your profile. This gives businesses the unique...

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These 16 European Brands Are Winning With Yotpo in 2021

Customer experience is the foundation of eCommerce success. For eCommerce brands, that means doing everything possible to ensure that every customer, both new and returning, has an out-of-this-world...

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